We are specialists in Discreet Marketing of 'Off Market' properties, and it accounts for a sizeable proportion of our turnover in both property and financial terms. Essentially, properties marketed discreetly never go on the open market but are introduced to our registered applicants, or to buyers as part of our ‘Buyer’s Search Service’ that we offer vendors.
How do potential buyers access these properties?
The first step is to Register
– this starts the process of us getting to know you and understand your requirements. If we feel that there is a good match between you and a particular property, we will share the details with you.
What details do we hold?
It very much depends on the property and the situation regarding its marketing campaign. In most instances we still do the our usual ‘take-on’ – floor plans, comprehensive details, professional photography throughout etc, from which we compile draft property particulars in our usual style. Occassionally a property is being marketed discreetly whilst we wait for a change in the season – in which case we may only hold a basic set of details.
Why would a committed vendor want to market their property discreetly?
There are a number of reasons that we and/or the vendor opt for off-market or discreet marketing:
Is it effective?
Yes – discreet marketing accounts for about a quarter of our business, and allows our buyers to acquire prime properties with the minimum of fuss – and on a more exclusive basis.